Timberland® Britton Road Campaign

For the launch of Timberland’s Britton Road and Roxie Lane boots, I created a local content campaign designed to feel premium while staying true to the brand’s streetwear roots. Shot around downtown Auckland, the campaign used familiar urban surroundings to give the global brand a distinctly local feel. I led the concept and styling, then handled the filming, photography and post-production to create a cohesive set of still and video assets across the campaign.