Oakden

Oakden is a specialist engineering brand working across superyachts, premium automotive and custom fabrication. As part of its evolution from Oakden Custom Designs to simply Oakden, I developed a more refined visual identity designed to position the business for a premium market. At its centre is a custom logotype featuring an ‘O’ that combines the original OCD initials into an infinity loop and chain-link form, representing precision, connection and Oakden’s built-to-last approach. The identity was extended into a cohesive design system and brand guidelines, balancing technical craftsmanship with a clean, modern aesthetic.