Birkenstock® Spring Edit

With limited global assets available at the time, I created an original campaign direction from the ground up. I turned to illustration as the centre of the concept, painting a series of whimsical florals inspired by the season and combining them with product cut-outs to create a playful visual world around the collection. From concept and illustration through to layout and graphic design, the final system gave the campaign a distinctive local identity while keeping the product firmly at the centre.