ASICS Japan S

To support the launch of the new ASICS Japan S styles, we created a local campaign inspired by the shoe’s heritage basketball roots. The shoot took place on a vibrantly painted basketball court, giving the imagery a bold, energetic backdrop that connected naturally to the history of the silhouette. For the graphic treatment, I used a Mondrian-inspired layout to build on the court’s colour and geometry, framing each style individually and giving every shoe its own space to stand out. My role covered shoot assistance, graphic design and layout across the campaign assets.