About Me

My story

I’ve been designing professionally since 2011, which has given me plenty of time to accumulate an unnecessarily broad collection of creative skills.

I started as a storyboard artist, somehow became a menswear designer, and eventually found myself working across graphic design, branding, packaging, filming, video editing, motion graphics, digital design and web UI. Calling myself a multidisciplinary designer is probably easier than listing everything every time.

My experience spans fashion, retail, hospitality and government projects in the Philippines, as well as lifestyle brands in New Zealand including BIRKENSTOCK, Timberland, Clarks and ASICS Sportstyle.

I’m particularly drawn to visual identity and illustration. I enjoy taking an idea and building a visual language around it, from the bigger brand system down to the smallest details.

I believe good design needs more than good taste. It needs an idea, a story and a reason for looking the way it does.

Also, unlike a suspicious amount of the modern design industry, I can actually draw.

About Me

My story

I’ve been designing professionally since 2011, which has given me plenty of time to accumulate an unnecessarily broad collection of creative skills.

I started as a storyboard artist, somehow became a menswear designer, and eventually found myself working across graphic design, branding, packaging, filming, video editing, motion graphics, digital design and web UI. Calling myself a multidisciplinary designer is probably easier than listing everything every time.

My experience spans fashion, retail, hospitality and government projects in the Philippines, as well as lifestyle brands in New Zealand including BIRKENSTOCK, Timberland, Clarks and ASICS Sportstyle.

I’m particularly drawn to visual identity and illustration. I enjoy taking an idea and building a visual language around it, from the bigger brand system down to the smallest details.

I believe good design needs more than good taste. It needs an idea, a story and a reason for looking the way it does.

Also, unlike a suspicious amount of the modern design industry, I can actually draw.